Meeting the New K-Pop Phenomenon: TUIDE's Stunning Debut with "SUN KISS"
Introduction: Who is TUIDE?
TUIDE (튜이드) is the newly debuted rookie girl group under HYBE, the powerhouse label behind global superstars like BTS. Having officially debuted on August 24, 2026, they instantly made headlines by landing their entire debut mini-album on major domestic music charts. Known for their unique "Soultronic" sound, the group features an international lineup including Japanese members and those with global school backgrounds. Their title track, "SUN KISS", blends bright energy with a relaxed, mellow vibe, capturing the hearts of global listeners from day one.
Group Profile & Debut Overview
- Group Name: TUIDE (튜이드)
- Debut Date: August 24, 2026
- Agency: HYBE
- Debut Title Track: "SUN KISS"
- Music Style: Soultronic (a mix of energetic brightness and laid-back, soothing grooves)
Detailed Translation of the Group and Debut Story
Meet the brilliant start of the rookie girl group TUIDE, who created a surprising miracle by entering all major domestic music charts across their entire album right upon debut!
Beyond the flashy showcase stages and music videos that the public encounters, we came to learn more deeply about how solid their preparation process truly was.
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TUIDE's Soultronic Music World
What first caught people's attention is their incredible musical completion, which is rare for rookies, as they successfully landed all tracks of their mini-album onto domestic music charts.
Moving away from the traditional method of focusing solely on a single title track, they captured the entire texture of the album, continuously receiving praise for firmly imprinting TUIDE's unique color onto listeners.
In particular, the episode with producer GroovyRoom, who worked on the title track, became a hot topic. Member Seohee shared in an interview that the moment she remembers most is when the producer guided her to project her voice freely, praising that the team's charm shines best when expressed naturally without forcing a new vocal tone.
When asked what the biggest difference is compared to existing producing groups, member Jia clearly explained that showcasing a musical style called "Soultronic" is the distinct difference.
Although the detailed genres of the songs differ slightly, they all simultaneously embody bright, energetic yet relaxed and languid feelings, adding that music where vitality and leisure coexist is precisely Soultronic.
The Members' Special Backgrounds
The diverse backgrounds of members who started as kids' models and dancers also served as one of the driving forces making this debut even more special. Member Seah naturally learned how to stand in front of the camera through activities as a kid model, and Saki has rich experience acting as a dancer, raising high expectations for flawless performances. Furthermore, Seyeon—who drew massive attention as the younger sister of TWICE's Jihyo—was born in 2008, attends Hanlim Arts School, and is ready to fully showcase her skills through this stage.
Inner Thoughts Revealed by TUIDE Members in Interviews
When they met and did challenges with HYBE senior artists, they warmly advised them to promote healthily and enjoy many stages. Many senior artists congratulated them and advised that since it is just the beginning, they should stay healthy and enjoy their activities.
Advice from TWICE's Jihyo:
- "Especially, the advice and cheering words my older sister gave me were that since we see each other more than our families, we should trust and rely on each other, become each other's pillars, and promote happily."
Music Video Filming Location & Global Impact
The members added that the music video for the title track—which captures their journey of finding their own joy against the backdrop of Iceland—received an enthusiastic response immediately after its release, ranking 4th on China's QQ Music MV chart. At the same time, they proved their extraordinary global influence by communicating in real-time with viewers across 171 countries and regions through the global superfan platform Weverse.
Right now, amidst the enthusiastic interest of global music fans, they are digesting a busy schedule, but the members conveyed a modest yet bold determination to enjoy the stage healthily and happily with the same mindset as when they first started. Even amidst a relentless stream of glamorous schedules, because they have reliable colleagues who become pillars for each other, we can expect their next steps even more.
Just like the album that captures the vast, grand nature of Iceland and cool excitement, TUIDE plans to continue bringing a refreshing breeze to the music industry through diverse activities moving forward.
Which member caught your eye?!
We are looking forward to their future activities as well!
"SUN KISS" Lyrics
You glow like a sunrise changing hues
Gradually stained pastel view
A free move under the sun
I can show you what to do with
Sun-kissed voice
Your sun-kissed
Sun-kissed voice
Your sun-kissed
Just use your sun-kissed voice
I know you want it too, alright
A vivid orange vibe
So just spell your name in bold and bright
Your heart is telling you
We know how to fly
Keepin' it sweet, just like how I first felt it
Makin’ it yours, however your heart leads
No big show, I feel your intent
The light inside is burnin' bright
You talk with rhythm, not with words
Feel the verse you possess
Unfold your own move
Just let your heartbeat set the groove
In your sun-kissed voice
Keep it low, low, low
Taking a bite of the languid sunlight
There is no next time, baby keep it poised
Don't hesitate
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